What to Know, What to Do, and What to Wear
Every December, the Western world heads to Las Vegas for one of the most anticipated events of the year: the National Finals Rodeo (NFR) and Cowboy Christmas. It’s more than a rodeo. It’s a celebration of Western lifestyle, craftsmanship, music, fashion, and tradition all in one place.
Over 340,000 fans travel to Las Vegas each year for the 10 days of NFR events, live concerts, shopping markets, and late-night gatherings — and the city truly transforms. From the arenas and casinos to the hotel lobbies and sidewalks, you’ll see the Western lifestyle shine in its best form.
The fashion alone is a whole experience. People bring out their finest boots, hats, silver, leather, and iconic Western looks. NFR is the place to step out, dress up, and have fun with your style.
What Is NFR?
NFR is the Super Bowl of rodeo. The top contestants in rodeo events — saddle bronc, steer wrestling, bull riding, and more — compete for the year’s championship titles. The energy in the arena is unmatched. Even if you’ve never seen a rodeo in person, the atmosphere is something you won’t forget.
Cowboy Christmas
During the day, it’s all about Cowboy Christmas — a massive Western shopping and artisan market featuring silversmiths, hat makers, leather workers, bootmakers, jewelers, fashion brands, and Western lifestyle vendors.
Find Us at Cowboy Christmas
Booth #639
We’ll be right next to JW Brooks Custom Hats — a perfect pairing: a custom hat and a handcrafted buckle set.
Stop by, shop, say hello, and get fitted for your next heirloom piece.
What to Wear
NFR is your moment to show your style. This is not just another night out. This is Western fashion at its finest.
Think:
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Cowboy boots in all shapes, toe styles, and colors
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A cowboy hat that fits your personality
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Layered clothing for day-to-night changes
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A Western belt — tooled leather or exotic skin
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A handcrafted buckle to set the entire look
For Men
A belt and buckle are the center of the look:
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Three- or four-piece buckle sets (buckle + keeper(s) + tip) for a polished, traditional style
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Or go bold with a trophy buckle, especially with slacks or dark denim
Finish the look with:
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A tailored button-down
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A blazer or vest
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A bolo tie — timeless, confident, always sharp
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A silver cuff and/or ring
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A sterling money clip for, well… Las Vegas nights
For Women
NFR is where Western elegance shines:
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A women’s trophy buckle — slightly smaller scale with feminine contours
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Or a refined buckle set with one keeper for a finished look
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Bolos look incredible with denim, dresses, or skirts
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Silver cuffs stacked or solo
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Bold engraved earrings — from classic hoops to drop silhouettes
Finish with fringe, suede, leather handbags, or a standout jacket.
Things to Do While You’re in Town
Aside from the rodeo and shopping…
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Catch live country music, pop-up concerts, and brand parties
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Visit Fremont Street in Old Vegas — the lights, the characters, the music — pure entertainment
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Try your luck at the tables or slot machines
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Book a dinner with friends and stay out late — NFR nights are full of stories
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Keep an eye out for cowboy celebrities, musicians, rodeo champions, and some of the biggest names in Western lifestyle walking through the halls of your hotel
You’ll never run out of things to do.
Final Tips
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Plan your outfits ahead of time. You’ll want options.
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Break in your boots before you go.
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Stop by Booth #639 at Cowboy Christmas for the finishing touches to your look.
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And take pictures — NFR memories last.
We’ll See You in Vegas
From the ranch to the arena to the neon lights — NFR is where the Western spirit comes alive.
We can’t wait to see you there.
Vogt Silversmiths
Hand-engraved, sterling silver heirlooms — made one at a time, by hand and heart since 1970.